Factors Influencing the Knowledge Level of Fish Consumers: An Explanatory Analysis

Despite scientific proof of the benefits and effects fish consumption on human health, most Indians consume less than recommended dietary amounts. The current study attempted to assess knowledge gap eaters regarding health nutritional benefits, along with identifying factors that directly indirectly influence level consumers. were surveyed during F.Y. 2021–2022 representative samples 934 consumers from across ten districts Gujarat state in western India. Fish found have insufficient about which stalled growth region. significant influencing education qualification, quality evaluation criteria, number children a family, years family size. place greater emphasis parameters such as smell, appearance, value, product price freshness. study’s outcomes suggested mass awareness programs should be planned achieve higher levels region country.